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Written by Max Berry
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 Negotiating a deal, particularly with a business bigger than your own,
can be intimidating. But knowing the facts on both sides of the
bargaining table can help you seal the deal and level the playing field
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Read more...
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Written by Max Berry
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 Making an effort to get back the customers you’ve lost could earn you many happy returns - In the struggle to court new business, it is woefully easy to take your
existing customers—the ones you already expect to see walk through your
door—for granted. But even when your quality of service remains high,
continued business from familiar faces is not guaranteed.
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Read more...
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Written by Reed Richardson
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How do you educate potential customers about your products and build a
robust prospect list in a fragmented and highly technical industry
outside the reach of mass media?
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Written by Chris Freeburn
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 You've burned the midnight oil for months or years to build a stunning
new product that will revolutionize the world, but now you face a
daunting question: What do you call it? Choosing a name for your
product or your business is a momentous decision that can have an
enormous effect on how many of your new gizmos actually sell, or how
long your company endures.
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Read more...
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