Serving Small Business
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If you’ve been a Priority reader for any period of time, then you probably know how serious we are about serving our small business customers. From our state-of-the-art mail meters to our high-quality office products available through the Pitney Bowes supply line to our many services available through our Marketing Services Group, we strive to earn and reward your loyalty every single day.
That’s why I’m especially proud of this special issue of Priority, dedicated to helping you review the most critical components of your business at year’s end with an eye towards operating more efficiently and more profitably in the year ahead. This is the first of what will likely be several issues over the next year or so largely devoted to a single theme—we think this is precisely the sort of service-oriented journalism magazines are capable of doing better than any other medium. (It’s also completely consistent with Pitney Bowes’s mission as a company.) Where else can you go to find all this critical information on reviewing your business in one place and in such an easily digestible form? Television doesn’t have the time; the Web is too scattered; and the available books are just too dense, forcing you to spend more time than the vast majority of you have to find the information that is truly applicable to you. We always strive to provide you with information you can use—we think that the magazine you’re holding in your hands offers it to you in spades.
The issue identifies six critical areas for you to examine as the year nears its close and, while we can’t claim to be exhaustive, I do think we’ve hit the most important areas. We begin with a discussion of health care, which is at the top of the list of small business concerns in every survey conducted; next we address office equipment, which encompasses computers, copiers, telephones, furniture, etc.; then some thoughts on the issue of your presence, or lack thereof, on the Internet; then a look at the tax and investment issues you should be addressing by the end of the year; then a discussion of human resources and how best to maintain staffing efficiency; and finally a call for you to examine your overall business vision and determine whether 2007 might be a year for new directions. Think we missed anything really important? Drop us a note at letters@askpriority.com and we’ll try to include it in next year’s year-end discussion.
Service to you is what Priority is all about; it’s also what we are all about at Pitney Bowes in general. We hope you find this year-end review as valuable a service to you as we believe it is, and we trust it will help to set your business on a course towards greater success in the year ahead. Thanks again for being our customer.
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Sincerely,
Neil J. Metviner
President, PB Direct
