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One Quick Click Away
Two companies acquired by Pitney Bowes offer small businesses a wealth of online tools to add instant muscle to their marketing campaigns
by Chris Freeburn
Marketing your product or service can be a challenging task for any small business owner. It takes so much more than just an inventive slogan or a creative advertising campaign. Successful marketing also demands maximizing the number of potential customers who see your marketing, while minimizing the cost to your business. Recently, Pitney Bowes acquired Advertising Audit Service (AAS) and PMH, whose combined thirty years of experience in marketing and trade promotion adds substantial power to Pitney Bowes’s marketing solutions for small business owners. The primary buyers of AAS and PMH’s services are large companies, but in many cases, the ultimate beneficiaries are small businesses, who can take advantage of the marketing tools their big business partners are able to offer them via their relationship with AAS and PMH. Many small businesses already use AAS (aas.com) and PMH’s (pmh.com) services to better manage and maximize their marketing.
“Both companies offer large business clients valuable tools to help their small business channel partners market smarter, market faster, and market more,” said Michael Monahan, President of Pitney Bowes’ Global Mailing Solutions and Services Group.
The primary focus of PMH is on attracting new customers for its clients via the incentive programs the company manages; keeping existing customers on board via its loyalty and retention programs; and helping its clients to maintain product and service quality via its testing and certification programs. Again, in many instance, small businesses reap the rewards of these motivational programs.
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The tools available at AAS are seemingly endless, providing small businesses associated with AAS’s big business clientele the kind of major marketing muscle normally available only to the largest of companies.
“Our services can provide all the marketing, advertising, and promotional support that a small business can ever need, both from an advertising standpoint and from an in-store position,” says Art Fiordaliso, President of AAS and PMH. “Instead of a small business going out and hiring an advertising agency, a media buying service, and a promotional agency, they have all those services and resources available, in one place, on our web site.”
By taking advantage of AAS and PMH’s experience and capabilities, Pitney Bowes can help your business reduce the administrative costs of marketing through integrating and automating the promotional process, offer real-time reporting and analysis tools so you can keep tabs on the cost and success of your marketing campaign, and reduce print production and delivery costs. With AAS, you can quickly download and deliver personalized marketing materials, customize direct mail and marketing campaigns via the Internet, and update entire marketing campaigns almost instantaneously online.
Tools like AAS’s Admaker allow small businesses to access the marketing materials of their big business partners via the web and “localize” them to best match the consumers in their area. Better still, the small business partner can take advantage of local pricing, competition, and market conditions. Admaker is turnkey, scalable and secure, requires no special software to run, and permits constant access to the marketing materials by anyone authorized to work with them. Admaker also gives small business partners the ability to view, order, and retrieve marketing and promotional materials online. Go to aas.com for more information on the array of marketing tools available.
