The Info You Need
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With winter fading at last, we all feel the energizing call of springtime. For many small business owners, that makes it the perfect time to consider new ideas and new directions for their companies. With that in mind, we’ve done our best to fill this issue of Priority with the resources and information you need to take your business where you want it to go. In the pages that follow, you’ll find a wealth of helpful advice and information relevant to managing your business’s day-to-day operations. In First Things First, you’ll discover the benefits of upgrading your office’s appearance, learn about an Internet TV station dedicated to small business, and read about pertinent changes to the tax code. Our columns tackle the questions of whether and how to offer supplemental insurance to your employees, and how to put your product into the hands of influential consumers.
Our cover story on small business advertising is nothing less than a
tutorial for the small business owner, covering a wide array of
advertising options. The article will take you through the various choices—print, radio, Internet, television—and present the pros and cons of each. You’re likely to discover you have more affordable alternatives than you thought. You’ll also find the article crammed with useful advice and examples, along with invaluable links to additional resources.
A second feature will introduce you to the world of venture capitalists, people willing to invest in growing your business, and will show you how to go about attracting their attention. The article is filled with valuable information, along with some cautionary advice for those interested in taking on equity investors. This issue also includes a humorous take on the very real problem of how your employees perceive you. How do you know if your employees see you as a “bad boss” and what steps can you take to prevent becoming one?
In a comprehensive look at office computers, we delve into the desktop versus laptop debate with important questions that every small business owner needs to ask before investing in new computer equipment. The answers aren’t as simple as you might think. Do you need to upgrade your equipment? What type of equipment will work best for your business’s needs? And what are the latest and best machines available? We present the right information to help you answer those critical questions. Finally, you’ll read about the three-person team whose startup company brought robots out of the laboratory and into the home, creating a household name and an IPO success story in the process. We hope it inspires you as you face the challenges of the new season.
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Sincerely,
Neil J. Metviner
President, PB Direct
