Operations Speak Through the Mailstream | Speak Through the Mailstream |
| Written by (provided by) Pitney Bowes | |
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How you communicate says a lot about your business—especially when you communicate in writing. A welltimed, relevant message can mean the difference between a new sale or a lost customer. That’s why so many businesses are looking for ways to improve their mailstream. As the mailstream touches every paper and electronic communication, including any shipments you send or receive, dealing with your mailstream more effectively is a key part of managing customer relationships. Inside all the documents, information, and goods that flow in and out of your business, you’ll find ways to increase customer loyalty, promote your services, and create a positive impression of your firm. To learn more, we invited business owners from across the country to share how they are leveraging the mailstream to connect with customers. Attention-Getting Stamps A.L. Fase and Company helps importers clear shipments through customs. As their business has expanded, they now support freight arriving at any port of arrival from their Chicago office. Making sure their marketing stands out is the responsibility that falls to company president, Drew Fase. “We use a postage meter for our every-day mail, but when we want to create excitement, we use the Stamp ExpressionsTM printer because then we can print stamps with our logo on it” Fase remarks. “I open the mail that we get here and you notice when something is unique. With the Stamp ExpressionsTM printer, our communications can stand out and get noticed.” High Quality Marketing Neil Jones knows how important local theatre is to the fabric of a community. As the president of Confetti Stage, he not only oversees seven productions each year, he also works hard at creating a whole new generation of theatre lovers. Even with a limited budget, Jones knows that the quality and professionalism of his on-stage product must be reflected in his marketing materials. That’s why he chose Pitney Bowes Marketing Services to create and print his postcard campaign. “The Pitney Bowes pricing wasn’t the absolute lowest,” Jones recalls, “but the quality far exceeded anything we had done before. The colors and print quality went beyond our expectations—and added a lot of value. With Pitney Bowes, you get promotional materials that are professional, sharp, glossy and eye-catching—and when you have that, people will take the time to read your message.” Making the Right Choice Wisconsin-based Welton Enterprises specializes in buildto- suit commercial development. They offer space across 35 properties ranging from 5,000 to over 200,000 square feet. Clearly, Welton understands that when it comes to real estate, there’s no such thing as one-size-fits-all. The same is true for their mailstream. “One of the biggest changes we’ve made is in terms of matching our method of delivery to our customer’s needs,” explains Vice President Jeff Daugherty. “Now we’ll choose First-Class and Priority Mail when time is of the essence, and Parcel Post, for example, when there’s less of a priority. We had never done that before, but Pitney Bowes made us aware that we had options. And that makes a difference in our bottom line.” While the company uses email, Daugherty also notes that every channel has its place. “When we’re communicating with existing customers, we appreciate the more personalized, professional look of metered mail—email just doesn’t have the flair of a letter.” Are you looking to strengthen relationships? Like the businesses above, you can find ways to connect with customers in powerful ways through your marketing, shipping, billing, and everyday communications. Pitney Bowes can show you how. To connect with customers, find out what the mailstream can do for you. Visit the Postal Resource Center at www.pitneyworks.com. |
Accurate. Professional. Personal.
