
FEATURE:
The
Long Goodbye
Interested in more information on how to unload customers who
are more trouble than they're worth? A number of small business
consultants deal with this issue. They include:
Karl Walinskas,
an expert at organizational communications.
He can be reached through his Web site at:
www.SpeakingConnection.com,
570-675-8956 or by email at karl@speakingconnection.com
Jim Cathcart, a speaker and author.
He is based at:
the Carthcart Insititute, Inc.
6210 Paseo Del Norte, Suite M-2
Carlsbad, CA
at (800) 222-4883
or www.cathcart.com/
Scott Clark, who writes a business
advice column, The Company Doctor, which appears in major business
weeklies. He can be reached at:
The HTC Group,
163 Ashcombe SE
Cedar Rapids. IA 52403
319-366-7881
or www.saclark.com
In addition several business books deal with the issue
of firing customers. Among them
Getting Employees to Fall In Love with Your Company, by Jim
Harris (American Management Assn.) and Permission Marketing:
Turning Strangers into Friends and Friends into Customers by Seth
Godin (Simon & Schuster)